国际双语教材

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8月15日

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Market anlaysis/市场分析

MARKET ANALYSIS/市场分析

1.Introduction/简介... 1

1.1Perspectives on market analysis/市场分析视角... 1

1.2Levels of geographic study areas/研究区域地理层次... 1

1.2.1Trade area analysis/商圈分析... 2

1.3Strategic analysis/战略分析... 2

1.3.1Strategic analysis model/战略分析模型... 3

1.4Market for space and the capital markets/空间市场与资本市场... 4

1.5The real estate cash flow model and market analysis/现金流模型与市场分析... 5

2.market research/市场调研... 7

2.1General market analysis: Outcomes and Skills/常规市场分析:目标与技术... 7

2.2Real estate data/房地产数据... 8

2.2.1Market data pitfalls and shortcomings/市场数据陷阱和缺陷... 9

2.2.2ypes of real estate market data/房地产市场数据类型... 9

2.2.3property data/物业数据... 11

2.3Gathering market data/收集市场数据... 11

2.3.1common functional regions /常用功能区标示法. 12

2.4Interpreting market data/市场数据解读... 12

2.4.1Statistical methods: the meaning of parameters/统计方法... 12

3.Market dynamics/市场动态... 15

3.1Local economy/地方经济... 15

3.2Metropolitan growth/城市增长... 15

3.2.1Growth patterns/增长模式... 15

3.2.2Growth vectors/增长向量... 17

3.2.3identifying growth patterns and vectors/识别增长模式与向量... 18

3.2.4Barriers to growth/增长障碍... 18

3.2.5Agglomeration and clustering/群集效应... 19

3.2.6Comparative advantage/比较优势... 19

3.2.7Important considerations/重要考虑... 19

3.3Central place theory/中心地段理论... 20

3.3.1Threshold population/临界人口... 20

3.3.2High versus lower order goods and services/高低端商品及服务比较... 20

3.3.3Trade area or range of a good or service/商品及服务商圈或范围... 21

3.4Real estate market cycles/房地产市场周期... 22

3.4.1The physical market cycle/实体市场周期... 22

3.4.2Physical market cycle fundamentals/实体市场周期原理... 22

3.4.3market cycle quadrants/市场周期象限... 23

3.4.4Physical market cycle characteristics/实体市场周期特征... 24

3.5Vacancy/空置... 25

3.5.1Changes of vacancy rates/空置率变化... 25

3.5.3Calculating vacancy rates/空置率计算... 26

3.6Absorption/吸纳量... 27

3.7Aggregate demand/总需求... 27

3.7.1The circular flow of income model/收入循环模型... 27

3.7.2The household and business sectors/家庭和企业部门... 27

3.7.3The circular flow model of a market economy/经济循环模型... 28

3.7.4The real resource flows and money flows/实体资源流与资金流... 28

3.7.5The economic multiplier model/经济乘数模型... 29

3.7.6The household and the business sectors descriptors/家庭和企业部门指标... 30

4.Economic base analysis/经济基础分析... 33

4.1Economic base analysis (EBA)/经济基础分析... 33

4.1.1Real estate demand model/房地产需求模型... 34

4.1.2Employment concepts/就业概念... 34

4.1.3Assumptions of economic base analysis/EBA前提假设... 35

4.2Economic base analysis process 经济基础分析流程... 35

4.2.1current economic base/当前经济基础分析... 35

4.2.2future economic base/未来经济基础分析... 36

4.2.3Methods used to identify the economic base categories/识别经济基础类别的方法... 36

4.2.4Factors that affect the economic base multiplier/EBM影响因素... 37

4.3Shift-share analysis/比重转移分析... 38

4.3.1Shift-share analysis model/比重转移分析模型... 38

5.Office properties/写字楼物业... 41

5.1Strategic analysis model战略分析模型... 41

5.2Market and competitive analysis/市场与竞争性分析... 41

5.2.1Delineation of a study area/研究区域描述... 41

5.2.2Office demand analysis/写字楼需求分析... 42

5.2.3Office supply analysis/写字楼供给分析... 43

5.3location and site analysis/地段与地点分析... 45

5.3.1Linkages for the office users/写字楼用户联动关系... 45

5.3.2Office location and site factors/写字楼地段和地点因素... 45

5.3.3Office space measurement/写字楼空间测量... 46

5.3.4Survey of the office competition/写字楼竞争性调查... 47

5.4Political and legal analysis/政治法律分析... 47

5.5financial analysis/财务分析... 48

5.5.1Types of office leases/租约类型... 48

5.5.2Calculating operating income/计算运营收入... 48

5.5.3Calculating operating expenses/计算运营费用... 48

5.5.4Calculating capital expenses to lease space/计算空间租赁的资本费用... 49

6.Residential properties/住宅物业... 51

6.1Strategic analysis model/战略分析模型... 51

6.2Market and competitive analysis/市场与竞争性分析... 51

6.2.1Residential market analysis considers two important concepts/两个重要概念... 52

6.3Site and location factors/场地与地段因素... 52

6.3.1Physical site analysis/场地分析... 52

6.3.2Physical attributes of the structure/物理结构特性... 53

6.3.3Physical amenities/配套设施... 54

6.3.4Linkages and location factors/联动和地段因素... 54

6.4Legal and regulatory factors/法律法规因素... 54

6.5Apartment market competitive factors/公寓市场竞争性因素... 55

6.5.1apartment supply analysis/公寓供给分析... 55

6.5.2Survey of the competition in the apartment market/公寓市场竞争性调查... 55

6.5.3Definitions and delineation of trade area/商圈定义和界定... 56

6.5.4Apartment demand analysis/公寓需求分析... 57

7.Industrial properties/工业物业... 59

7.1Market and competitive analysis/市场与竞争性分析... 59

7.1.1Market area delineation/市场区域描述... 59

7.1.2Supply side/供给端... 59

7.1.3Demand side/需求端... 59

7.2Location and site analysis/地段与场地分析... 60

7.2.1Industrial property types/工业物业类型... 60

7.2.2Other important site analysis considerations/其它重要分析项... 60

7.3financial considerations/财务考虑... 61

7.3.1Financial feasibility/财务可行性... 61

7.4Legal/regulator/government factors/法规与政府因素... 62

8.Retail properties/零售物业... 64

8.1Retail activity/零售业务... 64

8.1.1Definition of a shopping center/购物中心定义... 64

8.1.2Shopping center types and their characteristics/类型及特征... 65

8.1.3Decription terms for shopping center space/购物中心空间术语... 65

8.2market and competitive analysis/市场与竞争性分析... 66

8.2.1 region, market, submarket, and trade area/区域、市场、子市场和商圈... 66

8.2.2Retail demand analysis/零售需求分析... 68

8.2.3Retail demand analysis methods/分析方法... 71

8.2.4Retail gap analysis/零售缺口分析... 73

8.2.5Maps as a tool in retail market analysis/零售市场分析的绘图工具... 74

8.3Location and site analysis/地段与场地分析... 75

8.3.1Location factors/地段因素... 75

8.3.2Site factors/场地因素... 75

8.3.3Physical attributes of a structure/结构物理因素... 76

8.3.4Retail space areas and measurement/零售空间测量... 76

8.4Political and legal factors/政治与法律因素... 77

2020-05-20 18:32
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